Japan Off-Peak

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Least crowded time to visit Niigata

In Niigata, the month with the fewest foreign visitors (May) is not the quietest month overall (Apr): Japanese travellers fill different months.

Mayfewest foreign visitors per day
Janmost foreign visitors per day
6.8×busiest vs quietest month (foreign)
Aprquietest month, all guests
8.3%of 2025 guest nights were foreign visitors

Japan Off-Peak newsletter. A new count from Japan's official data each week: which months and places are filling up, and which aren't.

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Foreign visitors per day, 2025

6,296January: 6,296 per dayJanFebruary: 5,679 per dayFebMarch: 3,127 per dayMarApril: 1,387 per dayAprMay: 932 per dayMayJune: 1,094 per dayJunJuly: 1,154 per dayJulAugust: 1,174 per dayAugSeptember: 1,110 per daySepOctober: 1,500 per dayOctNovember: 1,555 per dayNovDecember: 3,091 per dayDec

All guests per day, 2025

37,970January: 28,823 per dayJanFebruary: 31,941 per dayFebMarch: 29,138 per dayMarApril: 22,310 per dayAprMay: 24,783 per dayMayJune: 23,123 per dayJunJuly: 28,584 per dayJulAugust: 37,970 per dayAugSeptember: 27,832 per daySepOctober: 28,677 per dayOctNovember: 27,078 per dayNovDecember: 25,265 per dayDec

Highlighted bars are the quietest month(s); months within 3% of each other count as tied.

The numbers

MonthForeign / dayvs 2024All guests / dayCity-hotel occupancy
January6,296+69%28,82348.6%
February5,679+44%31,94153.7%
March3,127+99%29,13858.4%
April1,387+59%22,31062.1%
May ●932 †+54%24,78364.2%
June1,094 †+57%23,12359.3%
July1,154 †+60%28,58463.9%
August1,174 †+124%37,97071.6%
September1,110 †+65%27,83267.7%
October1,500 †+66%28,67764.3%
November1,555 †+70%27,07874.6%
December3,091+37%25,26557.2%

Guest nights in hotels and inns of all types, divided by days in the month. "vs 2024" compares foreign guests per day with the same month of 2024 (2024 was a leap year). City-hotel occupancy is shown where the agency publishes it. † The agency gives a standard error rate of 30% or more for this month's foreign figure: treat it as approximate. Whole-prefecture figures: a single famous spot can be busier than this. Method and sources.